Philosophy

Seduction on the skin

Inspired by courtly love, the choice of the name Aubade in itself suggests the game of seduction in French. With its stylistic audacity, its knack for communication and its innovations, the brand helps women to fully appropriate their power of seduction. What about men? They are obviously the (consenting) victims of these romantic games!

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The Art of Loving

Since its creation and as it evolved over the years, Aubade continuously interpreted humorous play and knowing relationships. For women, the goal is to enhance their body and make the most of their femininity in order to be as seductive as possible. Romantic, provocative, delicate and audacious in turn… For men, the goal is to be the consenting victim of their partner’s sensuality and humorous play. The couple now has its dedicated lingerie at Aubade: the “Boites à Désir,” an ultra-glamorous collection for all lovebirds.

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Creations woven over the years

A real fashion designer, Aubade was a pioneer when it came to establishing its lingerie collections as fashion accessories. The brand adapts to the rhythm of the seasons and offers the first fashion coordinates: lively colors and prints in harmony with ready-to-wear trends.
Thanks to a historic collaboration with craftsmen, such as Calais lace-makers and Swiss embroiderers, the creative team aimed to develop collections that combine French elegance and refinement with comfort and a great fit! Aubade lingerie is a delightful product for those who wear it and those who are lucky enough to see it.

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